Since DRC’s establishment as a North American business-to-business commercial dispute resolution body in 1999, DRC’s marketing efforts have been focused on participating in a range of industry-related events, trade shows and conventions in Canada, USA and Mexico. DRC is also promoting our suite of services in Central and South America by participating in webinars and seminars where we were invited by the countries’ Trade Offices or other organizations. As a result, membership in these areas has increased.
In recent years, DRC’s membership in Europe has expanded based on the offshore business with current DRC members. At the July 2018 Board of Directors meeting consideration was given to initiating DRC outreach in Europe. Jaime Bustamante, Trading Assistance Manager, recently attended Fruit Attraction in Madrid, Spain where he had the opportunity to meet with several companies who export to North America as well as a number of current European DRC members. He was impressed by the quality of the trade show and attendance as well as interest in DRC and its services.
This was DRC’s first visit to Europe as DRC looks to add further value for existing members as they trade with European firms. Look for us in the Canadian Pavilion at Fruit Logistica in February 2019 as we continue to explore and evaluate the opportunities for DRC and its membership.